Privacy Policy

Introduction

Welcome to PixelThrive's Privacy Policy. At PixelThrive ("we," "our," or "us"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with us.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our services.

Information We Collect

We collect several types of information from and about users of our services, including:

1. Personal Information You Provide

We collect information that you voluntarily provide to us when you:

• Fill out contact forms: Name, email address, phone number, company name, and message content
• Request a quote or consultation: Business information, project details, budget range, and timeline
• Subscribe to our newsletter: Email address and communication preferences
• Create an account: Username, password, profile information, and billing details
• Engage with our services: Project briefs, feedback, reviews, and testimonials

2. Information Collected Automatically

When you access our website, we automatically collect certain information, including:

• Device Information: IP address, browser type and version, operating system, device type
• Usage Data: Pages visited, time spent on pages, click-through rates, navigation paths
• Location Data: General geographic location based on IP address
• Referral Information: Referring website, search terms used to find our site

3. Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms (when you interact with our social profiles)
• Analytics providers (Google Analytics, Facebook Pixel)
• Marketing partners and advertising networks
• Public databases and data enrichment services

Data Type	Purpose	Retention Period
Contact Information	Communication & Service Delivery	Duration of business relationship + 3 years
Usage Data	Website Improvement & Analytics	26 months
Marketing Data	Newsletter & Promotional Content	Until unsubscribe + 30 days
Transaction Data	Billing & Legal Compliance	7 years (tax & legal requirements)

How We Use Your Information

We use the information we collect for various purposes, including:

Service Delivery & Communication

• To provide, maintain, and improve our services
• To respond to your inquiries, comments, and requests
• To send you project updates, quotes, and service-related communications
• To process transactions and send invoices
• To provide customer support and technical assistance

Marketing & Business Development

• To send you newsletters, promotional materials, and marketing communications (with your consent)
• To personalize your experience and deliver relevant content
• To conduct market research and analyze industry trends
• To display targeted advertisements on third-party platforms

Analytics & Improvement

• To monitor and analyze usage patterns and trends
• To improve our website functionality, design, and user experience
• To develop new services, features, and offerings
• To detect, prevent, and address technical issues

Legal & Security

• To comply with legal obligations and regulatory requirements
• To protect our rights, property, and safety
• To enforce our terms and conditions
• To prevent fraud, abuse, and unauthorized access

How We Share Your Information

We do not sell, rent, or trade your personal information. We may share your information in the following circumstances:

Service Providers & Partners

We may share your information with trusted third-party service providers who assist us in:

• Web Hosting: Storing and managing our website data
• Email Services: Sending newsletters and transactional emails
• Payment Processing: Handling secure payment transactions
• Analytics Tools: Analyzing website traffic and user behavior
• CRM Systems: Managing customer relationships and communications
• Cloud Storage: Securely storing project files and documents

Legal Requirements

We may disclose your information if required by law or in response to:

• Valid legal requests from government authorities
• Court orders, subpoenas, or legal processes
• Protection of our rights, property, or safety
• Investigation of fraud, security issues, or policy violations

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you via email and/or prominent notice on our website before your information is transferred.

With Your Consent

We may share your information for any other purpose with your explicit consent.

Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and personalize content. For detailed information about our cookie practices, please visit our Cookie Policy.

Types of Cookies We Use

• Essential Cookies: Required for website functionality (login, security, session management)
• Analytics Cookies: Help us understand how visitors interact with our site (Google Analytics)
• Marketing Cookies: Used to deliver relevant advertisements and track campaign performance
• Preference Cookies: Remember your settings and preferences

Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to refuse or delete cookies. However, blocking cookies may impact your experience on our website.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Security Measures Include:

• Encryption: SSL/TLS encryption for data transmission
• Access Controls: Restricted access to personal data on a need-to-know basis
• Secure Servers: Industry-standard firewalls and intrusion detection systems
• Regular Audits: Periodic security assessments and vulnerability testing
• Employee Training: Regular training on data protection and privacy best practices
• Data Backups: Regular encrypted backups stored in secure locations

Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

GDPR Rights (European Union)

• Right to Access: Request copies of your personal data
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data ("right to be forgotten")
• Right to Restriction: Request limitation of processing of your data
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Object: Object to processing of your data for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time

CCPA Rights (California, USA)

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access your personal information
• Right to equal service and price

How to Exercise Your Rights

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within 30 days.

Opt-Out Options

• Email Marketing: Click "unsubscribe" in any marketing email
• Cookies: Manage through browser settings or our cookie consent tool
• Analytics: Use Google Analytics Opt-out Browser Add-on

Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

If we become aware that we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information as soon as possible.

International Data Transfers

PixelThrive operates globally, and your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws than your country of residence.

When we transfer personal data internationally, we ensure appropriate safeguards are in place, such as:

• Standard Contractual Clauses approved by the European Commission
• Privacy Shield frameworks (where applicable)
• Data processing agreements with third-party service providers
• Adequacy decisions recognizing equivalent data protection standards

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email (if you have provided your email address)
• Post a prominent notice on our website
• For material changes, seek your consent where required by law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: [email protected]
• General Inquiries: [email protected]
• Phone: +91 9461384427
• Address: PixelThrive Digital Agency, Siliguri, West Bengal, India

Data Protection Officer: For GDPR-related inquiries, you can reach our Data Protection Officer at [email protected]